|
Our Target Market
Given our belief in a very process-oriented, consultative selling methodology,
Focus America works best with companies with the following characteristics:
| Industry |
Capital goods (B2B and B2C),
industrial components, technology (hardware, software and/or
services), contract manufacturing, or business services.
 |
| Target Market |
Sell to a niche/specific marketplace
where not 'everyone' is a prospect.
|
| Product/Service |
Sell "solutions"
(as compared to commodity) with a 1-time or annualized value
of $5K+.
|
| Sales Cycle |
Have a long sales cycle - 3
to 12 months or more.
|
| Buying Process |
There are often multiple people
in the buying process.
|
| Sales Strategy |
Use a consultative, needs oriented,
and focused sales approach. Requires the sales person to "understand
the prospect's business".
|
| Customer Relationship |
The customer sees the vendor
as providing a solution to their problems.
|
|
|
