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The Focus Team

The Focus Approach is driven by our team of experienced and personable sales management professionals. Learn more about our team and how their background and expertise will help you build and sustain a successful sales organization.

Darren Rabie - President

With Focus since June 2003 (Day 1), Darren Rabie (HBA, Ivey School of Business, University of Western Ontario) is the Founder and President of Focus America...

Steve Wright - Senior Manager & Partner

With Focus since August 2006, after completing his Honours BA in Marketing at York University, Steve Wright went onto perform in a number of sales roles, eventually becoming Sales Manager to one of Canada’s largest sports memorabilia companies.

Bill Sturrock - Senior Manager & Partner

With Focus since March 2008, after completing business related degrees at both Brock University and Ryerson Polytechnic University, Bill spent 10 years at Rogers Communication – Canada’s largest communications company

Justin Baker - Senior Manager

With Focus since May 2008


Lisa Rodrigues - Senior Coordinator

With Focus since October 2007


Tracey Codlin - Coordinator

With Focus since April 2010.


Laura-Leigh Sterritt - Coordinator

With Focus since June 2010


Tricha Morgan - Bookkeeper

With Focus since September 2008
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