CRM/SFA: Selection & Implementation

Common Problem

If your company is like most out there today, prospects and customers are in constant contact with many people and departments within your organization. But like in many companies, all the knowledge and information remains in the heads of each employee.

Impact:	- Little, if any, visibility of your pipeline
	- Inability to document customer knowledge/history
	- Inefficient information sharing and massive duplication
	- Lack of cohesion amongst employees and departments
	- High-risk when employees turn over

The Solution: CRM/SFA- Selection & Implementation Everyone has heard the hype about CRM (Customer Relationship Management) or SFA (Sales Force Automation) Software. But before you go out and buy a software package, consider... 1. Which one is right for your organization and needs? 2. What should be done to ensure success? To address question 1, Focus America will assess your sales environment, technology, and needs to find a software that's right for you. NOTE: Focus America does not sell software. As a result, our analysis and recommendations are objective. The answer to question 2 is beyond the software itself. Without a well-defined sales process (e.g. The Sales Roadmap), proper customization training, and success benchmarks to measure against, the value of the CRM/SFA will be unrealized. Let Focus America drive this for you as well.

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