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Building a Well-Defined Sales Process
Strangely enough, while all organizations have clearly defined processes
for manufacturing, accounting, and purchasing, few put the same rigor
into how they run their sales (and marketing) organization.
For an organization selling within a long sales cycle, a lack of structure
and process can mean an inability to understand what's really "in
the pipeline".
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- Inaccurate forecasting |
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- Lack of duplicability and expandability |
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- Inefficient and unproductive sales organization |
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- Inability to identify the bottleneck affecting sales |
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The Solution: The Sales Roadmap
The Sales Roadmap -
developed by Focus America - will provide your sales organization
with a well-defined protocol, process, and structure for driving
sales from a generated lead through to a purchase order.
By breaking down the 3 areas of selling (lead
generation, opportunity/project
generation, consulting &
closing) into 8 definitive stages, the Sales Roadmap
becomes your organization's common "language" for
describing where each customer is at in the buying cycle and
enabling everyone to easily measure, track, and see what's
in the pipeline.
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Click here to see the
implementation process
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